Bark in the Park is a huge event for dogs, run by Purina in Auckland every year. So we imagined what the terrible queues at most events would look like with pooches. And no, we didn't manage to get them to sit all in a line. Luckily we had Photoshop and the amazing talent of photgrapher Mat Baker.
The ad ended up becoming a meme on the internet for deforestation and shared thousands of times globally. My aunty even forwarded it to me in one of those joke emails that only aunties send, without even knowing I had made it.