Adam Barnes
lotto.gif

Lotto

 
 

Lotto

A TV CAMPAIGN TO SHOW PEOPLE THE FEELING OF WINNING

Lotto was losing its appeal. The brand had become too much about the money and not enough about the feeling of winning. To bring it back we created 12 spots about a small town lad named Craig, who wins big and takes off on a spontaneous high-fiving journey around the world.

 
 

TVC