GETTING AUSTRALIANS AND NEW ZEALANDERS TO PLAY WITH THEIR FOOD
As kids we all wondered what it might be like to play Monopoly for real. We brought this to life for the launch of McDonald’s Monopoly promotion which ran in both New Zealand and Australia. The launch ad was supported by radio and an extensive outdoor campaign, including ambient hotel shaped bus shelters.
Plus on the first day of the promotion McDonald’s accepted Monopoly money in-store as legal tender.
For the launch day, McDonald's accepted Monopoly money for purchases in-store.