Adam Barnes
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Mercedes-Benz GLC

 
 

Mercedes-Benz GLC

AN INTERACTIVE PIECE OF DIRECT MAIL LIKE NO OTHER

To launch Mercedes-Benz most innovative SUV ever, we created an innovative take on traditional direct mail. A hologram that brought to life the concept of the car.

It was the most successful piece of direct mail Mercedes-Benz had ever done, and had a sales conversion rate 8 times higher than the Direct Market Association benchmark.

 
 

CASE STUDY