A CAR SALE SO GOOD YOU'D DO ANYTHING TO GET ONE
Before people can think about buying a new car they first have to consider one important factor - what to do with their current car. But with deals this good on Mercedes-Benz in January you’ll find any excuse to get one, even if it takes ditching your old car.
With this campaign we managed to move the client into a space that they’d never been in before with retail. It scared the shit out of them, but they sold a shit load of cars.