Adam Barnes
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Stihl Chainsaws

STIHL is famous for two things. Making great chainsaws and controversial TV ads. But how do you get more controversial than two brothers tricking their dying father out of his trusty chainsaw? We needed to seriously up the stakes, so we created a duel-ended spot and let the viewer choose between the chainsaw and their conscience. As it turns out, over 100,000 kiwis really will do anything for a STIHL.