Baattlewear

PROTECTING NEW ZEALAND’S MOST VULNERABLE FROM BECOMING DRAGON FOOD

HBO’s House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between dragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baattlewear – armour protecting New Zealand sheep from becoming dragon food. 

Teaming up with one of New Zealand’s top production design studios, the armour was carefully crafted to echo the themes of the show. Each piece paying homage to different aspects of houses Green and Black, with sheep themes interwoven. The armour was used in film and outdoor, then toured the show premieres and events like Armageddon where fans could interact with it.