McDonald’s America’s Cup

With our nautical nation about to go full America’s Cup crazy, it felt timely for Macca’s to tell a yachty tale. Underdog is the story of how some fatherly support combined with Kiwi ingenuity (and a Macca’s burger wrapper) to help his kid win on the water. Set in a classic Kiwi campground, a series of TV spots provided the perfect platform to celebrate summer, and Macca’s sponsorship of Emirates Team New Zealand’s yacht.