Adam Barnes
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SKY TV

 
 

SKY TV

A CREEPY CAMPAIGN TO GET CUSTOMERS TO SWITCH TO E-BILLING

SKY has over a million subscribers who get their bill via post each month. They asked us to get customers to switch to email billing, the more cost effective and environmentally friendly alternative. So we introduced them to Lloyd – the creepy guy who seals their envelopes. Lloyd licked his way into peoples’ living rooms and they hated him so much 35% of subscribers switched in the first month alone.

 
 

CASE STUDY