Dr Chaos

YOU’RE IN CONTROL WITH SKY’S RANGE OF APPS

In 2019, Sky Television was losing customers. Fast. The problem was that most of their customers didn’t know about all the amazing apps they could utilise to control the way they watched. So we introduced New Zealand to Dr Chaos – a self-acclaimed super-villain who used to spend his days trying to take over the world but now lives in his mum’s basement and converted villain’s lair. He gets his control fix by using SKY’s apps to curate his TV viewing.

The campaign consisted of 23 individual episodes following Dr. Chaos around his home town of Thames as he inflicts chaos on the locals, including testing out his home made laser on his neighbour Greg, a run in with the local rugby team and a visit from the New Zealand Police. Wherever he’s spreading villainy, Dr. Chaos is able to access and record his favourite shows and movies using SKY’s suite of apps.

Here’s a taste of what ran.