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Near Miss Memorials

 
 

Near Miss Memorials

EVERY NEAR MISS HAS AN IMPACT

Every day in New Zealand a train driver suffers a near miss but despite countless rail safety campaigns people still put themselves at risk. So we created a new symbol inspired by roadside memorials – a half cross. Hundreds of individually engraved half crosses were installed at railway crossings around the country to mark where real near misses had occurred. Where safe they could be scanned with a smartphone camera to witness CCTV footage of near misses narrated by train drivers.

Interactive print and outdoor ran nationally, letting people scan the symbol to witness near misses, and leading them to the website to explore all the memorials along a 3D railway and share them.

Visit nearmisses.co.nz to explore further.

 
 

CASE STUDY

 
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